What was its purpose? There wasn't one... it was just for fun. I just wanted to see what peoples reactions would have been to it. The kind of thing that usually happens on April Fools Day... but in June.
So, I sincerely apologise to anyone who did take offence to it... as that was not the reason for doing it. It was a spur of the moment thing, a snap decision, a "I wonder what would happen if..." moment.