|Freaked Time Signatures...
||[Jun. 27th, 2008|10:57 pm]
The Love Bug
I’m a former Halifax Bank Of Scotland customer - but I really love the creativity of the Halifax adverts, particularly the new “We Are Saving” campaign.
However, when they bastardise the standard 4/4 time signature of the song that they’re covering in order to get more words in (and therefore produce an advert that costs less because they’re dropping 2 beats out of every few bars), it really makes me cringe.
I really don’t appreciate this kind of corner-cutting, particularly as I’m a musician myself.
A Virgo musician at that.